Business | Unsolicited Advice II

Hi All! I’m back with another installment of ‘unsolicited advice’ for other business owners (this doesn’t just apply to photographers!). Today, it’s all about taking care of your clients.

I talked last time about customer service. Today I want to expand a little on that, specifically on knowing & pampering clients to make them feel special 🙂 I want my brides to know that it’s a special thing to be a JJH bride. We want your wedding experience with us to be more than Jeremy and I showing up on your wedding day, taking photos and being a go-between to get albums, prints & canvases.

Here’s an example:

In 2010 I sent all our clients our Christmas card, this year we thought we could do better…. I mean, it doesn’t take much to do better than just a card, right?! I admit I procrastinated when it came to this project, but I’m glad to say it was accomplished! I initially wanted to send custom chocolate bars with our logo…. but with too short notice, the company couldn’t do it. (note to self, plan ahead!). I placed an order for the regular bars, and patiently waited. I got the call they were ready & then realized I had NO CLUE how to mail them! I needed small boxes, but they couldn’t be slathered in USPS… that’s not fancy! So I ordered 5×7 print boxes… then patiently waited for them to arrive. They showed up on our porch & then realized the chocolate was going to slide around in the box…. better find something to keep them stable… and bubble wrap was out of the question. I found some pretty, pink “shreds” at Target… perfect! I was on my way to getting these puppies sent! I spent a few hours packaging & shipping the week of Christmas. I then said a prayer they wouldn’t arrive a melted mess.

Thankfully, I got many sweet notes from brides of how much they loved the little box that showed up in their mailbox, unexpectedly.

I wish I’d taken better photos, but in the fury of getting these out, all I had time to do was instagram 🙂

Here’s to making our couples feel extra special in 2012!