November 24, 2015

2015 Gift Guide

Last year I did a “Black Friday Don’ts” post that got a really positive reaction…. and I usually refer people to that post when they email me asking for recommendations. I thought I would do an update to that post in lieu of the “deals” being advertised by the big boxes. Spoiler, my lens recommendations haven’t changed. There are several things to know about buying cameras (I am a Nikon shooter, so all my recommendations will be for Nikon stuff as I really have little clue about Canon)… Nikon’s come in three different levels, which can be confusing, because the thousand level (3300, 5500, etc.) are the beginner and mid-level, and the hundred level and ten level tend to be pro cameras. Seems like it should be the other way around, but it’s not. My picks are NOT cheaper than the bundles… why? Because the lenses in the bundles are worthless and the camera bags are ugly. If you learn how to use these cameras the way they are meant, you will hate these lenses really quick… as they are really only useful if you are outside in the sun. They are not meant to handle inside lighting… nor are they really meant to handle speed (so forget photographing your kid opening their presents or running around the soccer field). *Right click to open in a new tab/window for larger image   Beginner: The bundle with Best Buy includes a red body (which I hate, but whatever). I couldn’t find the red body pictured alone so I included the black version. They are the exact same, but the red one makes you look really amateur in my opinion. The price listed for for the black one. I will warn you, this model (and the mid-level) are really small in your hands, this body weighs less than a pound… that may not matter to you, but for me, when I’m holding a camera for hours I need it to feel good and balanced in my hand. If you’re just needing something to stick in your purse without being weighed down (maybe for vacation or something) this might be a good choice for you. This body goes to 1/4000 a second shutter speed, has 11 focus points and does 20 minutes of video. Mid-Level: I have the same sentiments about the lenses and camera bag as the beginner. This body is heavier, and larger at almost double the weight of the D3300. It also provides you dual card slots which is great for backing up images immediately. This model goes to a higher shutter speed than the beginner (1/8000 a second), has up to 51 focus points, and does 30 minutes of video. *I’ve listed the same lenses and accessories for both the beginner and mid-level as they are quality products that will work well with both cameras. I’ve picked 2 fixed-focal length lenses, a 35mm and 85mm. These will give you enough versatility to get what you want. You may also want to look at the 50mm 1.8. It’s a wonderful lens, I just felt it to be too tight for a lot of situations (like inside). The 85 is great for giving you some distance. They both have f-stops of 1.8 which makes them great for lower light situations. Professional: This is the camera I’ll be upgrading to soon. I’ve rented it and loooove it. It’s very comparable to the D700 that I currently shoot with (out of production now). I’ve listed the higher-end lenses of the ones I posted with the beginner and mid-level… but these are meant for a full-frame (FX) body. You can certainly still use the other 2 lenses listed with the others, but you will not be utilizing the camera effectively. The same flash and memory card are included with this camera as those aren’t so important…. but I did leave out the wifi adapter because this camera has wifi built in!! A feature I never thought I’d care about, but I’ve used it and love it. *A note about the wifi (adapter or built in): Since Instagram (and FB/Twitter) has become a serious platform for business of all kinds, the amount of professional pictures being posted is really high (non-iphone)… this is a wonderful, easy way to get those photos off your camera and to your phone for easy social media posting!! Check out this video from Tamera Lackey on how it works, it’s so cool! Now… There are always those accessories that area great to give along with the actual camera gear. My first pick is a Foto camera strap. These are so cute and the straps can be customized. Second is a a camera insert. This is a great item for someone who tends to carry a larger purse or backpack. When I am out (not on a shoot) I tend to stick my camera in my purse (sometimes with another lens and flash) this is made to fit down in your bag without carrying a separate camera bag. Third- batteries! You can go rechargeable or disposable… but you’ll need lots! Flashes take 4. Lastly- Lightroom. This is a relatively inexpensive product that can really help images look their best. Adobe has gone to a subscription system (ugh) but you can still find the software for purchase (I’ve linked Staples below). Beginner Best Buy Bundle     My Beginner Choices:   D3300, *Memory Card, Wi-Fi Adapter, Flash (same listed for all 3) Mid Level Best Buy Bundle   My Mid-Level Choices,  D7100, Nikon 35mm f/1.8,  Nikon 85mm, My Professional Choices:  D750, Nikon 35mm f/2, Sigma 85mm f/1.4, (bundles don’t exist for pro gear) Accessories:   Camera Bag Insert, Custom Camera Strap, Adobe Lightroom, Batteries, Camera Bag Insert   or this one   Lastly, if you’re gifting a camera to someone this holiday season…. give them the gift of knowledge! Knowing how to use a DSLR is 100% of the battle to take better photos… I offer mentor sessions called Camera 101 where I’ll go over all those basics. It’s about 3 hours and only $199… get a group together of up to 5 and the price drops to $145 per person. **REMEMBER** Do NOT be afraid of used gear from reputable sites! Places like KEH.com and Adorama.com are wonderful resources for used goods. Most of the items I own were used when I purchased them!   HAPPY SHOPPING!
December 14, 2011

Business | Unsolicited Advice

Last night we were lucky enough to be invited to a photographers get-together where we could celebrate surviving another year, another year of growing and learning. It’s always interesting to chat with others, talk about pricing, how to grow, logos, bookkeeping, and all those other headaches we share. I thought I’d share a few of the things I’ve learned over the last few years that have helped me in my business… We’ll call it “unsolicited advice”.  Some are physical and some are mental. Ready… here we go with the first 2! 1. Provide the best customer service humanly possible. This is number one for a reason. I HATE it when I email a “professional” and don’t get a response. If I don’t hear from you within 24 hours, I’ll always assume you don’t want or need my business. I firmly believe others feel this way too, especially brides who are over the moon excited and just want to learn as much as they can to plan for their big day. At the end of your experience with us, I want you to feel like we coached you through your wedding experience, and left you in the dark about nothing. I want you to feel like you’ve been pampered in every way possible from us. *Here’s an example. Just the other day a bride was ordering several prints from us, she ordered a particular image in an 8×10…. however, in that image the people were close to the edge of the frame. An 8×10 is NOT the same ratio as our cameras (they’re 4×6)…. do I expect her to know this? Nope. I surely didn’t know it until I became a photographer. So what did I do? I took a screen shot & emailed it to her so she could see how ordering an 8×10 would effect the image, and offered to order her an 8×12 for the same price so the image wouldn’t be compromised. A LOT of photographers just won’t do this. They don’t like dealing with print orders so they farm it out to print fulfillment companies who’ll print & ship out exactly what you say you want without looking over the order. Nothing wrong with this, it just isn’t what I like to offer. I need my clients to understand what they are buying and offer them the best option for what they want. …. here’s that image, if you’re interested in seeing how the crop works. (remember this is a screen shot) You loose a bridesmaids arm & the back of a groomsmen. Now think… if this is to be matted and framed, so the mat will cover even more…. making that 8×10 not the best choice. … that got long… #2 will be shorter 🙂 2. Get yourself a custom URL and email. Or in the words of Lara Casey “Own your internet real estate.” There’s nothing more that screams “unprofessional” to me than when I go to a blog that is….. www.blahblahblah.blogspot.com or www.blahblahblah.wordpress.com …… seriously, it only cost $10 a YEAR to not have it say blogspot or wordpress… it’s a wise investment, I promise! On the same note, if you get a custom URL you can then have custom email FOR FREE. Take the time, do some research on it. Google apps will become your best friend! Disclaimer: I am 100% guilty of having an @gmail.com email for the first 10 months or so of this business… [[runs ducks hides]] I have Lara Casey to thank for this change…. “@LaraCaseyReps #GetBrandedLC Own your internet real estate.Love getting emails from “pros” at @hotmail.com @gmail.com or highendweddingphotographer@aol.com”   Take yourself seriously, if you don’t, how can you expect anyone else?  
October 27, 2011

Announcement | The Who Booth!

Last Saturday night we had the opportunity to roll out and test our new product…. The Who Booth! It’s our version of a photobooth! Why is it called The Who Booth? Well…. our last name is Horton…. get it?!?! 🙂 It was so fun, and I think the guests had a wonderful time. To see all the images from Catey & Michael’s Who Booth, click here! We also ran our instax along with our digital, providing instant images (like polaroids) to the guests and they were a HIT! Interested in adding The Who Booth or the Instant Who Booth to your wedding or event?? Just ask!
July 5, 2011

Online Proofing!

Something I’ve struggled with is online proofing. After much internal debate, I’ve decided to do it!! All shoots that have taken place since May 1, 2011 are currently being uploaded, and should all be available by tomorrow. Just go here…. http://jjhortonphotography.com.instaproofs.com Here’s what you’ll see. Just click on your shoot, and order what you’d like! I hope this makes it easier for everyone. If you had a shoot done prior to May 1st, and would like your shoot just added to the proofing gallery, just let me know and I’ll be glad to add it!
November 24, 2015

2015 Gift Guide

Last year I did a “Black Friday Don’ts” post that got a really positive reaction…. and I usually refer people to that post when they email me asking for recommendations. I thought I would do an update to that post in lieu of the “deals” being advertised by the big boxes. Spoiler, my lens recommendations haven’t changed. There are several things to know about buying cameras (I am a Nikon shooter, so all my recommendations will be for Nikon stuff as I really have little clue about Canon)… Nikon’s come in three different levels, which can be confusing, because the thousand level (3300, 5500, etc.) are the beginner and mid-level, and the hundred level and ten level tend to be pro cameras. Seems like it should be the other way around, but it’s not. My picks are NOT cheaper than the bundles… why? Because the lenses in the bundles are worthless and the camera bags are ugly. If you learn how to use these cameras the way they are meant, you will hate these lenses really quick… as they are really only useful if you are outside in the sun. They are not meant to handle inside lighting… nor are they really meant to handle speed (so forget photographing your kid opening their presents or running around the soccer field). *Right click to open in a new tab/window for larger image   Beginner: The bundle with Best Buy includes a red body (which I hate, but whatever). I couldn’t find the red body pictured alone so I included the black version. They are the exact same, but the red one makes you look really amateur in my opinion. The price listed for for the black one. I will warn you, this model (and the mid-level) are really small in your hands, this body weighs less than a pound… that may not matter to you, but for me, when I’m holding a camera for hours I need it to feel good and balanced in my hand. If you’re just needing something to stick in your purse without being weighed down (maybe for vacation or something) this might be a good choice for you. This body goes to 1/4000 a second shutter speed, has 11 focus points and does 20 minutes of video. Mid-Level: I have the same sentiments about the lenses and camera bag as the beginner. This body is heavier, and larger at almost double the weight of the D3300. It also provides you dual card slots which is great for backing up images immediately. This model goes to a higher shutter speed than the beginner (1/8000 a second), has up to 51 focus points, and does 30 minutes of video. *I’ve listed the same lenses and accessories for both the beginner and mid-level as they are quality products that will work well with both cameras. I’ve picked 2 fixed-focal length lenses, a 35mm and 85mm. These will give you enough versatility to get what you want. You may also want to look at the 50mm 1.8. It’s a wonderful lens, I just felt it to be too tight for a lot of situations (like inside). The 85 is great for giving you some distance. They both have f-stops of 1.8 which makes them great for lower light situations. Professional: This is the camera I’ll be upgrading to soon. I’ve rented it and loooove it. It’s very comparable to the D700 that I currently shoot with (out of production now). I’ve listed the higher-end lenses of the ones I posted with the beginner and mid-level… but these are meant for a full-frame (FX) body. You can certainly still use the other 2 lenses listed with the others, but you will not be utilizing the camera effectively. The same flash and memory card are included with this camera as those aren’t so important…. but I did leave out the wifi adapter because this camera has wifi built in!! A feature I never thought I’d care about, but I’ve used it and love it. *A note about the wifi (adapter or built in): Since Instagram (and FB/Twitter) has become a serious platform for business of all kinds, the amount of professional pictures being posted is really high (non-iphone)… this is a wonderful, easy way to get those photos off your camera and to your phone for easy social media posting!! Check out this video from Tamera Lackey on how it works, it’s so cool! Now… There are always those accessories that area great to give along with the actual camera gear. My first pick is a Foto camera strap. These are so cute and the straps can be customized. Second is a a camera insert. This is a great item for someone who tends to carry a larger purse or backpack. When I am out (not on a shoot) I tend to stick my camera in my purse (sometimes with another lens and flash) this is made to fit down in your bag without carrying a separate camera bag. Third- batteries! You can go rechargeable or disposable… but you’ll need lots! Flashes take 4. Lastly- Lightroom. This is a relatively inexpensive product that can really help images look their best. Adobe has gone to a subscription system (ugh) but you can still find the software for purchase (I’ve linked Staples below). Beginner Best Buy Bundle     My Beginner Choices:   D3300, *Memory Card, Wi-Fi Adapter, Flash (same listed for all 3) Mid Level Best Buy Bundle   My Mid-Level Choices,  D7100, Nikon 35mm f/1.8,  Nikon 85mm, My Professional Choices:  D750, Nikon 35mm f/2, Sigma 85mm f/1.4, (bundles don’t exist for pro gear) Accessories:   Camera Bag Insert, Custom Camera Strap, Adobe Lightroom, Batteries, Camera Bag Insert   or this one   Lastly, if you’re gifting a camera to someone this holiday season…. give them the gift of knowledge! Knowing how to use a DSLR is 100% of the battle to take better photos… I offer mentor sessions called Camera 101 where I’ll go over all those basics. It’s about 3 hours and only $199… get a group together of up to 5 and the price drops to $145 per person. **REMEMBER** Do NOT be afraid of used gear from reputable sites! Places like KEH.com and Adorama.com are wonderful resources for used goods. Most of the items I own were used when I purchased them!   HAPPY SHOPPING!
December 14, 2011

Business | Unsolicited Advice

Last night we were lucky enough to be invited to a photographers get-together where we could celebrate surviving another year, another year of growing and learning. It’s always interesting to chat with others, talk about pricing, how to grow, logos, bookkeeping, and all those other headaches we share. I thought I’d share a few of the things I’ve learned over the last few years that have helped me in my business… We’ll call it “unsolicited advice”.  Some are physical and some are mental. Ready… here we go with the first 2! 1. Provide the best customer service humanly possible. This is number one for a reason. I HATE it when I email a “professional” and don’t get a response. If I don’t hear from you within 24 hours, I’ll always assume you don’t want or need my business. I firmly believe others feel this way too, especially brides who are over the moon excited and just want to learn as much as they can to plan for their big day. At the end of your experience with us, I want you to feel like we coached you through your wedding experience, and left you in the dark about nothing. I want you to feel like you’ve been pampered in every way possible from us. *Here’s an example. Just the other day a bride was ordering several prints from us, she ordered a particular image in an 8×10…. however, in that image the people were close to the edge of the frame. An 8×10 is NOT the same ratio as our cameras (they’re 4×6)…. do I expect her to know this? Nope. I surely didn’t know it until I became a photographer. So what did I do? I took a screen shot & emailed it to her so she could see how ordering an 8×10 would effect the image, and offered to order her an 8×12 for the same price so the image wouldn’t be compromised. A LOT of photographers just won’t do this. They don’t like dealing with print orders so they farm it out to print fulfillment companies who’ll print & ship out exactly what you say you want without looking over the order. Nothing wrong with this, it just isn’t what I like to offer. I need my clients to understand what they are buying and offer them the best option for what they want. …. here’s that image, if you’re interested in seeing how the crop works. (remember this is a screen shot) You loose a bridesmaids arm & the back of a groomsmen. Now think… if this is to be matted and framed, so the mat will cover even more…. making that 8×10 not the best choice. … that got long… #2 will be shorter 🙂 2. Get yourself a custom URL and email. Or in the words of Lara Casey “Own your internet real estate.” There’s nothing more that screams “unprofessional” to me than when I go to a blog that is….. www.blahblahblah.blogspot.com or www.blahblahblah.wordpress.com …… seriously, it only cost $10 a YEAR to not have it say blogspot or wordpress… it’s a wise investment, I promise! On the same note, if you get a custom URL you can then have custom email FOR FREE. Take the time, do some research on it. Google apps will become your best friend! Disclaimer: I am 100% guilty of having an @gmail.com email for the first 10 months or so of this business… [[runs ducks hides]] I have Lara Casey to thank for this change…. “@LaraCaseyReps #GetBrandedLC Own your internet real estate.Love getting emails from “pros” at @hotmail.com @gmail.com or highendweddingphotographer@aol.com”   Take yourself seriously, if you don’t, how can you expect anyone else?  
October 27, 2011

Announcement | The Who Booth!

Last Saturday night we had the opportunity to roll out and test our new product…. The Who Booth! It’s our version of a photobooth! Why is it called The Who Booth? Well…. our last name is Horton…. get it?!?! 🙂 It was so fun, and I think the guests had a wonderful time. To see all the images from Catey & Michael’s Who Booth, click here! We also ran our instax along with our digital, providing instant images (like polaroids) to the guests and they were a HIT! Interested in adding The Who Booth or the Instant Who Booth to your wedding or event?? Just ask!
July 5, 2011

Online Proofing!

Something I’ve struggled with is online proofing. After much internal debate, I’ve decided to do it!! All shoots that have taken place since May 1, 2011 are currently being uploaded, and should all be available by tomorrow. Just go here…. http://jjhortonphotography.com.instaproofs.com Here’s what you’ll see. Just click on your shoot, and order what you’d like! I hope this makes it easier for everyone. If you had a shoot done prior to May 1st, and would like your shoot just added to the proofing gallery, just let me know and I’ll be glad to add it!