Hi All! I’m back with another installment of ‘unsolicited advice’ for other business owners (this doesn’t just apply to photographers!). Today, it’s all about taking care of your clients. I talked last time about customer service. Today I want to expand a little on that, specifically on knowing & pampering clients to make them feel special 🙂 I want my brides to know that it’s a special thing to be a JJH bride. We want your wedding experience with us to be more than Jeremy and I showing up on your wedding day, taking photos and being a go-between to get albums, prints & canvases. Here’s an example: In 2010 I sent all our clients our Christmas card, this year we thought we could do better…. I mean, it doesn’t take much to do better than just a card, right?! I admit I procrastinated when it came to this project, but I’m glad to say it was accomplished! I initially wanted to send custom chocolate bars with our logo…. but with too short notice, the company couldn’t do it. (note to self, plan ahead!). I placed an order for the regular bars, and patiently waited. I got the call they were ready & then realized I had NO CLUE how to mail them! I needed small boxes, but they couldn’t be slathered in USPS… that’s not fancy! So I ordered 5×7 print boxes… then patiently waited for them to arrive. They showed up on our porch & then realized the chocolate was going to slide around in the box…. better find something to keep them stable… and bubble wrap was out of the question. I found some pretty, pink “shreds” at Target… perfect! I was on my way to getting these puppies sent! I spent a few hours packaging & shipping the week of Christmas. I then said a prayer they wouldn’t arrive a melted mess. Thankfully, I got many sweet notes from brides of how much they loved the little box that showed up in their mailbox, unexpectedly. I wish I’d taken better photos, but in the fury of getting these out, all I had time to do was instagram 🙂 Here’s to making our couples feel extra special in 2012!